The Pit by Vans & Cali: #LIVINGOFFTHEWALL

tisdag 18 mars 2014

#LIVINGOFFTHEWALL - make your own

#LIVINGOFFTHEWALL

Off the Wall is a state of mind. Thinking differently. Embracing creative self-expression. Choosing your own line on your board and in your life. Since 1966, Vans has sought to inspire boardriders, musicians, artists and anyone for whom creativity matters as they inspire us and every product we make.

#LIVINGOFFTHEWALL was built to progress that dedication, enlisting some of our favorite story-tellers to share people, places and things that best illustrate such a commitment to originality. Using words, images and motion pictures, #LIVINGOFFTHEWALL is a testament to the power of our global imagination, as explored through a surfboard, a microphone, a paintbrush and all tools of the creative trade. Watch and be entertained. Explore and interact.

But also take #LIVINGOFFTHEWALL and make it your own. We welcome you to inspire us with your own story of creative expression and thank you for being part of the Vans family. Vans.com/livingoffthewall

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The Pit - The Story

Since 2003, Caliroots have been at the forefront of the European streetwear scene. Having begun with an innovative retail concept featuring a gallery in the basement, the store continues to uphold the values upon which it was founded, with the aim of bringing a sense of the Californian lifestyle to Scandinavia. Caliroots introduced independent brands from across the pond, a niche offering bolstered by classics such as Stüssy, Freshjive and Vans.

Now ten years later, we've joined forces with one of the original and most iconic Californian brands, Vans, to present a new retail concept named The Pit. Located in the basement space of the Cali OG store in Stockholm, The Pit brings together the best of both parties, carrying a comprehensive selection of Vans footwear, apparel and accessories, including the technical offering of Pro Skate, the highly sought after Syndicate line as well as and the iconic Classics and California collections.